Learn from Mr Beast's YouTube Channel
Mr Beast recently turned down $1B for his YouTube channel. This decision left many wondering why he would pass up such a lucrative opportunity.
MrBeast, also known as Jimmy Donaldson, is one of the biggest and most successful YouTubers in the world. With over 150 million subscribers and billions of views on his videos, MrBeast has built a massive following and empire around his content. However, he recently made headlines for turning down a $1 billion offer for his YouTube channel. This decision left many wondering why he would pass up such a lucrative opportunity.
MrBeast's decision to turn down a $1 billion offer for his YouTube channel may seem surprising to many, but it actually aligns perfectly with his overall business strategy. Throughout his career, MrBeast has focused on building a brand and creating content that resonates with his audience. He's not just a YouTuber, he's a businessman who understands the value of his brand and the importance of creating content that his audience loves.
For MrBeast, his YouTube channel is just one piece of his overall brand strategy. He has also built a successful merchandising business, launched a mobile app, and even started a charity organization. All of these ventures are tied to his brand and his overall mission to make the world a better place.
YouTube is more than a content platform, it’s a platform to connect with your audience.
One of the main reasons MrBeast turned down the $1 billion offer is that he understands that his YouTube channel is more than just a platform for him to create content. It's also a platform for him to connect with his audience, build his brand, and promote his other ventures. By selling his channel, he would be giving up control of his brand and his audience, which would be detrimental to his overall strategy.
Brands can learn from MrBeast's strategy by focusing on building a strong brand and creating content that resonates with their audience. Like MrBeast, brands can use YouTube as a platform to connect with their audience and promote their products or services. However, it's important to remember that success on YouTube is not just about creating viral content or getting the most views. Brands should focus on building a loyal following and using their platform to make a positive impact on their audience and the world. By maintaining control of their brand and audience, brands can create a sustainable business model that allows them to achieve long-term success and financial security.
Use your brand’s content to make a positive impact in the world, set an example and people will follow.
One way to leverage YouTube to create episodic content that provides value to their audience and keeps them coming back for more. One practical example is a talk show or video podcast that covers relevant topics related to the brand's industry or niche. The talk show or video podcast can feature interviews with experts, staff members, or influencers in the industry, providing insights and opinions on current events or trends.
To make the content more engaging, brands can add supporting educational content such as infographics, images, or animations to help illustrate the points being discussed. For example, a beauty brand could create a talk show or video podcast that discusses skincare routines and includes interviews with skincare experts or influencers. Supporting educational content could include infographics that explain the science behind certain skincare ingredients or animations that demonstrate how to properly apply a certain product.
Creating episodic content allows brands to build a loyal following and keep their audience engaged over time. By consistently providing valuable content on a regular basis, brands can create a sense of anticipation and excitement around each new episode. This can lead to increased engagement, more views, and ultimately, a stronger brand.
Creating a talk show or video podcast is achievable and less costly to produce than some other types of video content. Brands can use simple video equipment such as a smartphone or webcam to record the episodes, and editing can be done using basic editing software. By focusing on creating valuable content and building a loyal following, brands can achieve success on YouTube and create a sustainable content strategy that supports their overall business goals.
As the world of marketing continues to evolve, brands need to start thinking about becoming marketing showrunners rather than advertisers. This means adopting a 'publisher' mentality, where brands focus on creating valuable content that informs, entertains, and engages their audience. By taking on this role of a publisher, brands can position themselves as thought leaders in their industry and build a loyal following.
Adopting a 'publisher' mentality, where brands focus on creating valuable content that informs.
In today's world, consumers are bombarded with advertising messages from all sides. As a result, they have become increasingly selective about the content they consume and the brands they choose to engage with. By creating valuable content that goes beyond traditional advertising, brands can earn the trust and loyalty of their audience.
Mr Beast's YouTube channel is a prime example of how valuable media can be for a business. Creating content for YouTube has several advantages over short-form campaigns and social media posts because YouTube content is searchable and discoverable for years after it's posted, providing a higher ROI. YouTube content is evergreen, meaning it remains relevant for a long time, and can attract views and engagement long after it was posted. Additionally, YouTube's algorithm rewards channels that consistently produce high-quality content with increased visibility and engagement.
So, are your ready to take your brand to the next level? Start adopting a publisher mentality and become a marketing showrunner. Create valuable content, position yourself and your brand as a thought leader and build a loyal following. Shift from a short-term, campaign-based approach to a long-term, content-driven strategy.
Don't miss out on the opportunity to achieve long-term success.
Get more insight
Our newsletter delivers valuable insights, tips, and strategies straight to your inbox, ensuring you stay informed and ahead of the curve. Subscribe below.
Canva's Marketing Strategies Success
Lessons from Successful Television Shows
Market like a media company
Aligning Sales and Marketing Teams
Building Trust through Video Marketing
Crafting Engaging and Effective Content
Messaging That Captivates Your Audience
The Future of Content Marketing