ATTENTION ECONOMICS
A network for people building brands people actually want to follow.
Signals, examples and conversations on attention, audiences and media — for marketers, founders and teams building their own audience.
Why this exists
The next generation of great brands will build their own audiences.
They will build audiences, create useful ideas and assets they can reuse, and learn continuously from what people respond to. This network exists to explore that shift together.
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Attention Economics
Ideas, observations and research on how attention is changing, and what that means for businesses trying to earn it. We explore the behaviours shaping memory, trust and the way people choose what deserves their time.
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Signals
Shifts in media, technology, audiences and business behaviour that are worth paying attention to.
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Brands Worth Following
Businesses, creators and ideas doing something worth studying.
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Opportunities
Relevant projects, collaborations and conversations emerging across the network. A place for the right people, ideas and capabilities to find one another.
Who it is for
For people building businesses people choose to pay attention to.
Founders
Marketing leaders
Brand builders
Creators
Creative teams
People building audiences
The network
More useful as it grows.
The value of the network should compound as more interesting businesses, founders and creators become part of it. Over time, we want to help members discover one another through useful connections and opportunities. We’re starting with the publication and building from there.
Attention Economics
A field guide to how attention, trust and business are changing.
Research, observations, conversations and signals for people trying to understand where media and marketing are going next.
Start with Attention Economics, our regular briefing on attention, media, audiences and the businesses adapting fastest.
