LEGAL
Privacy Policy
Last updated: 1 September 2026
This policy explains how RGBO collects, uses, stores and protects personal information when you visit rgbo.co, join Attention Economics, complete a diagnostic or contact us.
1. Who is responsible for your information
RGBO is responsible for the personal information described in this policy. We operate from Cape Town, South Africa. Privacy questions and requests can be sent to jason@rgbo.co.
2. Information we may collect
We may collect information you give us directly, including your name, email address, telephone number, company details, form responses, diagnostic answers and the content of messages you send us.
We may also receive limited technical information when you use the site, such as device and browser information, pages viewed, approximate location, referring pages and cookie or analytics identifiers.
3. How we use personal information
We use personal information to provide requested information, send Attention Economics and related updates you have chosen to receive, respond to enquiries, deliver diagnostic results, manage applications or bookings, improve our content and website, protect the service, and meet legal obligations.
We do not sell personal information. We only use it for the purposes described here, for compatible purposes, or where the law otherwise permits or requires us to do so.
4. Legal basis and consent
We process personal information in accordance with South Africa’s Protection of Personal Information Act, 2013. Depending on the context, processing may be based on your consent, a contract or requested service, our legitimate operational interests, or a legal obligation. You may withdraw consent for future marketing at any time by using the unsubscribe link in an email or contacting us.
5. Service providers and international processing
We use trusted providers to support website hosting, forms, email delivery, analytics, scheduling and related operations. This may include services such as Framer, Kit and Typeform. These providers process information on our instructions or under their own published terms. Some may process information outside South Africa; where this happens, we take reasonable steps to use providers and arrangements that protect the information appropriately.
6. Cookies and analytics
The site uses essential storage to remember privacy choices and support basic functionality. With your permission, Google Analytics and Microsoft Clarity may use analytics cookies or similar technologies to help us understand site performance and usage. Optional analytics remain denied until you choose to allow them, and you can change your choice at any time through Cookie settings.
7. How long we keep information
We keep personal information only for as long as reasonably needed for the purpose for which it was collected, to maintain necessary business records, resolve disputes, or meet legal requirements. Retention periods vary according to the type of information and the relationship involved.
8. Security
We use reasonable administrative and technical safeguards to protect personal information against loss, misuse, unauthorised access and disclosure. No internet service can guarantee absolute security, but we review the services and practices used to handle information.
9. Your rights
Subject to applicable law, you may ask whether we hold personal information about you, request access to or correction of it, ask for deletion where appropriate, object to certain processing, or withdraw consent. You may also lodge a complaint with South Africa’s Information Regulator. To make a request, email jason@rgbo.co. We may need to verify your identity before completing it.
10. Third-party links
The site links to services and websites operated by others, including forms, booking tools and social platforms. Their privacy practices are governed by their own policies. We recommend reviewing those policies before submitting information.
11. Children
The site and our services are intended for business audiences and are not directed at children. We do not knowingly collect personal information from children without the permission required by law.
12. Changes to this policy
We may update this policy as our services or legal obligations change. The latest version will always appear on this page with its effective date.
Contact
For privacy questions, requests or concerns, contact RGBO at jason@rgbo.co.
