Produce content that people care about like knowledge, expertise or insights and give them a reason to keep showing up.
Start StreamingShift away from creating content on ‘rented land’ such like social media channels and build your own demand. Establish your own media hub with premium content and build a direct relationship with your audience, paying members or employees.
Most videos today are super-short and attention-grabbing. Your brand’s reputation is about far more than that. Tell stories and share perspectives in a way that makes people know, love your brand and keep coming back for more.
Attention is earned not paid for. People choose how they want to spend their time. Providing great content that truly understand their problems and feelings will align your brand values with theirs and build loyalty.
Streaming platforms have influenced the way we consume content. Audiences want less ads and more content that provides value. Create a high engagement content hub that feels more like a streaming service than a company’s branded content.
Let's take a closer look.
Research and understand what your audience are looking for inline with your business and compile stories that will keep them interested.
Feel like you have your own production house with all the resources you need to produce high quality and engaging video content library.
Integrate a media platform on your website and establish a home for all your content where your audience can binge-watch your content.
Understand your audience
Conceptualise ideas
Research and write
Define resources and production plan
Capture content library
Compile episodes
Build web platform
Design marketing material
Launch distribution